The Albums

With ABBA dominating the international music charts both physically and digitally with the continuing success of ‘Mamma Mia’ & ‘ABBA Gold’, Polydor & Polar are please to announce ‘ABBA -The Albums’ for release on November 24th.ABBA remains an iconic band with a proven ability to sell in large numbers. There is a broad demographic of potential buyers with new fans arriving every day, particularly in light of the worldwide release and massive success of ‘Mamma Mia: The Movie’ this summer.‘ABBA – The Albums’ will contain 8 studio albums plus a bonus 9th disc of b-sides, rarities and other hits, essentially giving consumers the complete ABBA experience. With a major television ad campaign scheduled for December, this release will benefit from widespread exposure geared towards the holiday gift market.The release of ‘ABBA – The Albums’ coincides with the DVD release of the ‘Mamma Mia’ film, which will drive additional focus towards the band’s music.The cross-platform success of ‘Mamma Mia The Movie’ and ‘ABBA Gold’ bode incredibly well for the potential sales of ‘ABBA – The Albums’.